We Build OPTIMIZED SITES THAT DRIVE TARGETED LEADS For Our Clients...
We've Helped Dozen's of Business Owners (Like You) Leverage the Power of Online Marketing to Generate More Business and Build Scalable, Profitable Traffic Generation Strategies.
Don't Settle For Less... Get The Best!
- High Performance websites
- PROFITABLE LEAD GENERATION STRATEGIES
- SMART CONVERSION OPTIMIZATION AND tRACKING
Gone are the days where any old website will do. With thousands of new websites going live everyday, your business needs to stand out more than ever before. You need more than just a website, you need a site designed to drive new leads that grow your business efficiently and consistently over time.
When you commission a new website make sure it meets the following:
- Professionally designed to meet the expectations and needs of your ideal target market (Most web designers and agencies stop here).
- Comply with Google's best practices to enjoy free organic traffic from search engines. This includes SEO, Mobile Responsiveness, Content Structure and Formatting (believe it or not, your site will not just appear in Google without the above)
- Implementation of conversion elements such as landing pages, sales pages and email capture forms to target new clients according to their specific needs.
At Marketing Upwards we don't just build "pretty" websites we build profitable online business assets
There is absolutely no point in owning a website if it doesn't bring you new and returning business. Too many business owners own websites that never get seen by their target market.
By ensuring your site is designed to meet the pressing needs of your prospects as well as the ability to capture these prospects according to their specific interests or needs, you are able to communicate directly with your market, building credibility, adding value and ultimately proving that your business offers the solutions your market craves.
If done correctly, your website and social media profiles will be an endless avenue for new business and will further boost your business presence (and dominance) in the market.
We will help you build smart lead acquisition funnels to build your mailing list, nurture new leads and turn leads into customers
An extremely common and costly mistake most business owners make when trying to gain new customers is to send new visitors to their website, leaving it up to potential customers to find their answers and hopefully make contact via your contact page.
Your business simply cannot afford to let potential customers hopefully find the information they need and make contact.
You need a proactive approach and strategy:
- Ensure you have content dealing with common issues your customer faces. What are they looking to achieve or solve? Why is your business the right solution? How can you prove they need your services or product?
- Track and capture all traffic that visits specific pages on your website
- Continue the conversation with your site visitors via email or social media until they are ready to make a transaction with your business
- Monitor what works and keep doing more of it.
We'll help you design and implement proactive sales funnels that are measurable and scalable.
We Focus On 3 Main Areas That DIRECTLY IMPACT YOUR ROI...
(Don't Waste Your Investment On Outdated, Poor Performing Websites)
What Some Of Our Clients Have To Say...
Thank you so much and WOW you definitely went over and above what I could have imagined. Everything that you have implemented to insure my website gets the best attention is truly amazing. Thank you again so much. Your professionalism and excellence is outstanding!!!
Brian has been my savior for the last 2.5 years with several online ventures. He stays ahead of the curve, constantly advises me on the best ways to adjust to the ever-changing online environment, and is able to adjust course to target and appeal to very different types of customers with ease. Better yet, he's an excellent listener, communicator and is always professional. I can't recommend him enough -- his talent and style are superior to anyone I've worked with for online marketing and website design and development, period!
Working with Brian Craig is a pure joy and has been a real game changer. Prior to having Brian involved in my web development and marketing, it was a real headache at times. Brian gets everything about it like few people I have seen before, every aspect of it. A big part of my previous business's, and currently Blu Charter's success, is because of Brian. He is a very talented individual and his development and marketing strategies would complement any business.
I have worked with Brian for many years. His experience in SEO, Web Design and Conversion Strategies is by far the best I have ever experienced. I wouldn't want to work with anyone else.
Frequently Asked Questions
Should I host my own custom site or use a free platform like Wix?
This really depends on your budget, but we recommend if you are trying to run a business or professional blog, to host and custom design your own website. You don't want your business looking like every other average Joe on the web.
Free platforms such as WordPress.com and Wix can save you money but come with major limitations in terms of design and functionality. As with most things in life you get what you pay for.
If you are intending to target a South African only market we would recommend purchasing a .co.za domain and using Afrihost as your service provider. We use them for all our locally hosted websites and have done so for the last 5 years.
Targeting an International audience? We recommend you get a .com domain and host your site at Bluehost. We've used Bluehost for many of our international clients and highly recommend them if you are looking for affordable hosting.
Once my site is live how do I get people to visit the site?
There are many ways to drive traffic to your website. We cover how to generate more targeted traffic to your website as well as provide you with a free downloadable checklist so that you know exactly what to do to get more visitors to your website.
Basically there are 2 main options:
Organic Traffic and Paid Traffic.
Organic Traffic is traffic that you don't pay/ bid for and can generate from Google's free search results as well as on platforms such as Facebook, Twitter, Instagram etc by sharing content and engaging in groups. Organic traffic is an absolute must but is a long term strategy. It requires a lot of time and effort creating content and interactions that your target audience will appreciate. It's low cost but takes longer to gain traction and deliver results.
Paid Traffic is scary for some as it requires investment. It doesn't have to be, in fact, it is more predictable and you can see immediate results. Start small and test different platforms and ads, once you find the winning combination you can scale your advertising to bring you targeted leads on tap. Paid traffic allows you to target specific behaviors, demographics and intentions. You are also able to measure what works and manage ROI. Paid traffic is quick, scalable and highly targeted. Check out our checklist for converting more of your traffic into customers.
Will my site automatically appear in Google once it's live?
Appearing in Google's search results comes down to a process known as Search Engine Optimisation (SEO). It can take some time to appear in Google and also depends on how well you compete with your competition in terms of quality and authority in your niche. You should however be able to find your website in Google by searching your website domain name within a few days. Ranking for competitive search terms could take a couple of months.
Unfortunately it's a difficult concept for business owners (and many web developers) to grasp as there are over 200 ranking factors influencing your position in Google's search results (SERPs).You also need to be very weary of companies offering you SEO as a service as it can literally make or break the success of your website in terms of getting found on Google. Do your research and due diligence.
We have almost a decade of proven experience in not only driving free long term traffic from Google but exponentially growing revenue and delivering impressive ROI's for our clients over the years.
We are acutely aware of the potential risks and rewards of SEO and integrate Google Best Practices in all our website development projects as well as our traffic generation strategies. If done right, SEO can be a very lucrative and cost effective way to generate new business.
How do I get visitors to sign up or contact my business?
Unfortunately most websites get built with no objective or strategy to convert cold website traffic into warm leads and finally into paying customers. Having a services page with a contact form just doesn't cut it anymore.
Often business owners are thrown into the deep end with no clue on how to maximize the potential their websites have to significantly grow their business.
We're here to help you solve that problem. Don't worry if this seems complex or too technical, we will handle all of this while ensuring you are up to speed on how it all works.
Basically your site needs to attract visitors from Google, Facebook and other relevant platforms. It needs to be designed and developed in a way that leads those visitors from total strangers to excited, qualified leads itching to spend their money with you. This process is known as a customer or buyer's journey and is facilitated by conversion funnels.
A customer/ buyers journey is the least amount of steps required to convince a cold lead to make a purchase decision. 99% of potential customers need these steps to convert into paying customers.
A conversion funnel is the sequence of pages on your website that lead your visitors on this journey and includes, blog posts, landing pages, email optins, etc.
A typical customer journey would look like this:
Awareness > Interest > Consideration > Persuasion > Conviction > Action!
It is very easy for business owners to forget that they are dealing with real people online. There is no shortcut or secret trick that will just magically get everyone to use/ buy your services or products.
However, if you implement a customer journey using conversion funnels you will be able to seamlessly attract, nurture and convince your target market to choose you over your competition virtually on autopilot.
Awareness Phase: You need to make your target market aware of their need or desired outcome. You also need to make them aware of the existence of your business.
Interest: You need to provide free and valuable information upfront that speaks to their need and displays your understanding of that need. Your objective is to appeal to their emotions and position your business as the answer to that desired outcome.
Consideration/ Persuasion: You are more than likely not the only business competing for your market's attention. They WILL be considering all their options. You need to persuade them that you are the only logical solution to their needs.
Conviction/ Action: By taking your website visitors through this process/ journey you empower them with the information they need to make an informed purchase decision. You position your business as the only solution and in turn get them to take action whether it's a sales call, free consultation or purchase directly from your website.
The good news is this process can be automated so that all you need to do is send targeted traffic and follow up on qualified leads, your website will handle all the steps in between.
How much should I invest on my new/ redesigned website?
This obviously varies from industry to industry, budget, features and complexity to achieve your business goals.
To illustrate potential costs consider the following:
A basic website with homepage, services, about and contact page should cost in the region of R5000 ($350)
A website that is SEO optimized to drive free organic traffic from search engines should cost an additional R5000 to R10000 ($350 to $750). This will vary depending on the size of the website and the type of site e.g. business websites vs eCommerce websites. (Be wary of inexperienced developers selling you SEO as it can damage your websites chances of featuring in Google if done incorrectly.)
Designing, developing and implementing conversion funnels, including landing pages, email auto responders, sales pages, etc can cost an additional R5000 to R40000 ($350 to $3000) depending on the complexity of your sales cycle. Some business may only require a landing page with an email sign up, others might need sophisticated funnels taking your visitors through a series of events until they are deemed qualified leads.
The above figures are only an indication of potential costs, we tailor all our projects according to your specific needs, budget and business goals. We ensure you get the highest performing website possible for your particular budget. Request a free quote here
Can I really generate new customers from social media sites?
In fact, social media can be the most powerful marketing tool and source of new leads at your disposal.
You will hear many "experts" and "gurus" claim that getting an ROI from social media is hard to achieve or not the objective of social media. That is a total crock, they just don't know how to leverage social media to drive sales or are trying to sell you exposure with no measurable impact on your bottom line.
Social media is a must for any business. It has so many advantages that it simply cannot be ignored.
We are so confident in this that we will put our money where our mouths are and prove it to you.
Our aim, when handing over your website, is for your business to hit the ground running. Which is why all our projects include a "10% Free Advertising" offer. We will make sure you are not left in the dark, trying to figure out how to get visitors to your website. We will immediately start generating traffic and leads to your website.
TALK TO US
Fill out the form & drop us a mail
08:00 - 22:00, Mon-Sat
27 Clifton Street
0027 11 234 8940
We Build PROFESSIONAL WEBSITES THAT DRIVE REAL LEADS To Your Business
Registered Business Address:
27 Clifton Street
We make it our job to give you a beautifully designed, SEO optimized website that drives real leads to your business. Don't settle for a pretty website that no one ever sees or worse yet doesn't bring you business.
Don't settle for less get the best!